HILL COUNTRY
FILM FESTIVAL

Hill Country Film Festival - BOGO Promotion

During my internship at White Hat in Austin, Texas I had the opportunity to work on many projects but the “buy one get one” promotion for the Hill Country Film Festival was definitely one of my favorites.

Leaning into the idea of “classic” movies making their marks on cinematic history, it became clear that without many dynamic duos some of our favorite films would be downright awful. The takeaway: You always need a plus 1.

As a movie buff, I loved getting the chance to nerd-out and dive into the deep, deep hole that is my arsenal of useless movie lines. What’s more, the campaign helped to increase badge sales for the film festival by 20%.

“Yo Adrian! I did it!”