Most people don't wear the same outfit every day. So why would you wear the same glasses every day? Whether it's a Monday morning, a Thursday happy hour, or a lazy Sunday, you get a different kind of feeling. Get in your feels, question your feels, see how you feel.
AD: Bonnie Trigg
Hill Country Film Festival
Hill Country Film Festival - BOGO Promotion
During my internship at White Hat in Austin, Texas I had the opportunity to work on many projects but the “buy one get one” promotion for the Hill Country Film Festival was definitely one of my favorites.
Leaning into the idea of “classic” movies making their marks on cinematic history, it became clear that without many dynamic duos some of our favorite films would be down right awful. The takeaway: You always need your plus 1.
As a movie buff, I loved getting the chance to nerd-out and dive into the deep, deep hole that is my arsenal of useless movie lines. What’s more, the campaign helped to increase badge sales for the film festival by 20%.
“Yo Adrian! I did it!”
The brief: Create an inspiring idea to get the world dancing. Make it global. Bring communities together. For anyone and everyone.