PBR. Nope, not the beer. Professional Bull Riding. A sport I never thought I’d know so much about. Recreating a brand from the ground up is no easy ask. But getting to go behind the scenes and see all the dirt flinging, bull bucking, hold-on-for-dear-life action was a wild ride all by itself. Also, had the pleasure of nose booping a bull. Scroll down for video evidence.
CD: Howard Hill
ACD: Jess Eversmeyer
AD: Ellen Manning
