The ask: identify names and early visual solutions for Operation Warm’s newest project, aiming to remove physical, economical, cultural, social, intellectual barriers in sports for young women by providing essential apparel, beginning with sports bras.

The brand needs to suggest a balance of:
- athleticism & play
- empowerment & confidence
- girl pride & gender-agnostic appreciation

Rationale:
We only know one direction: forward. And only one way to get it done: together. With our sights set straight ahead, we fly above every limitation to transformative new heights.

CD: Julianna Lynch
AD: Nicole Kish