hopdoddy x acl

For ACL, Hopdoddy asked for a quick turnaround branding moment to happen in tandem with the festival (without actually being affiliated with ACL). Thus, “All Roadies Lead to ACL” was born. Tapping into the communal pain that is parking, we decided to give people a VIP Hopdoddy experience and an epic ride right up to the front gates. Along with a giveaway and a sweet pedicab ride, Hopdoddy became a hotspot before the festival gates opened. The lucky customers who won rides also became the envy of everyone walking by on their incredibly long trek to the front gates.